Recruitment in the Virtual Space: Translating Residency Culture into Online Presence

In this era of virtual interviewing, assessing the culture of a program is now largely done via online presence. Social media has quickly become a key component of this online presence, and outlets such as Instagram and Twitter are routinely utilized by prospective applicants to evaluate the culture and personality of residency programs. All residency programs share the same challenge - harnessing their strong qualities and presenting them accurately and engagingly to prospective applicants in the virtual space. This workshop will take the novice social media user and teach them how to translate the spirit that makes their program special into a virtual space. Bonus: no one has to learn any TikTok dances.