How Did You Do That? Leveraging Online and Social Media Presence to Elevate Resident Engagement, Education, and Recruitment

In a post-pandemic world where travel restrictions, social distancing, and virtual interviews have become the new norm, how do you leverage technology and the online space to make and maintain connections among younger learners to help with residency recruitment, education, and support? As residency programs continue to navigate these waters, supplemental websites and social media play crucial roles and represent accessible tools with a myriad of applications.

From "house cups" to "morning report snapshots" to "spirit weeks," this workshop will share creative and innovative ways to cultivate resident and student community, enhance engagement, and deliver educational content through technology and social media. In addition to sharing tips and best practices for managing social media platforms, we will also delve into a step-by-step guide on how to create and maintain a social media account as well as how to start a supplemental website for your program to elevate recruitment efforts.