Social Media for the Non-Influencer: Crafting a Lasting Online Presence during a Single-Year Position

In this era of virtual recruitment, assessing the culture of a program is now largely done via online presence. Social media has quickly become a key component of this online presence, and outlets such as Instagram and Twitter/X are routinely utilized by prospective applicants to evaluate the culture and personality of residency programs. All residency programs share the same challenge: harnessing their strongest qualities and presenting them accurately and engagingly to prospective applicants in the virtual space. Most residency social media accounts are led by chiefs, adding the variable of yearly turnover to what needs to be a consistent online presence. This workshop will take novice social media users and teach them how translate the spirit that makes their program special into a virtual space and build sustainable social media infrastructure in their program. Bonus: no one has to learn any TikTok dances.